In an attempt to challenge the control of the U.S. electronics company “Apple” on the market for smartwatches through the group “Apple Watch”, the U.S. technology company “Google” revealed the development of a smartwatch capable of communicating with smartphone devices that run on the Android operating system, as Apple watches do with their smartphones iPhone.
The Pixel Watch, unveiled at the Google I/O developer conference last week, is expected to hit the market in the third quarter of this year.
Although Google did not reveal the exact price, it said it would be “luxury.”
Although there have been countless smartwatches running the Android operating system in recent years, since its first launch in 2015, the Apple Watch has been the benchmark in this market due to its easy communication with smartphones.
On the other hand, the Wear OS developed by Google for connected watches still struggles to offer smooth performance to users who constantly complain about its poor performance.
The Pixel Watch will be the first smartwatch that Google will develop on its own, both internally and externally, according to Rick Osterloh, head of devices at Google.
As with the Apple Watch, features to monitor the user’s fitness will be central to the Pixel Watch.
In 2019, Google purchased FitBit, a digital fitness technology company, and the company’s technology will be used in the new watch.
Google’s smartwatch can also be used to pay for purchases remotely, as is the case with the Apple Watch.
One of the unique features of the Pixel Watch is the navigation service without the need to connect to a smartphone, as it can be used as a walking or cycling navigation device.
At the same time, the launch of the Pixel Watch confirms Google’s adoption of the business model of its competitor, Apple, by offering an integrated group with devices with various functions such as the Pixel smartphone and the Pixel Watch connected watch, as well as the development of the Pixel tablet family.